Smartphone companies ring in price cuts

Consumers are set to be spoilt for choice as smartphone makers compete with one another with flagship launches at attractive prices. In a move unheard of in the industry, OnePlus rolled out the OnePlus 7, a successor to its popular OnePlus 6, at Rs 32,999 — 6% lower than the launch price of its previous variant and equal to the offer price at which OnePlus 6T is currently selling.

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